The transition of @MongoDB from an open source project to commercially successful public company to cloud provider has been an interesting transition. One that many other software companies are looking to emulate.
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SHOW NOTES:
- History of MongoDB (wikipedia)
- MongoDB Atlas is launched (DBaaS) - 2016
- Amazon launches DocumentDB (with MongoDB compatibility) - 2019
- MongoDB IPO - 2019
- SaaS and Moving Downmarket - MongoDB’s Transformation
- Evolution of Commercial OSS (Cloudcast Eps.492)
- How Cloud is Changing OSS Licensing (Cloudcast Eps.493)
FROM OPEN TO COMMERCIAL TO IPO TO CLOUD
Many software companies are trying to make the evolution from customer-operated to cloud-operated business models. MongoDB is an early lighthouse is showing the blueprint for success.
CHANGING (OR GROWING NEW) MARKETS IS VERY DIFFICULT
- Solve a technical problem
- Create a unique value proposition (simplicity)
- [Marketing] Create (and lead) a growing community of users - via open source
- [Monetization] Create open-core features to differentiate and solve unique problems
- [New GTM, New Markets] Evolve the product to new delivery models
- Grow into new markets, through different customer engagement models
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