Front-End Clouds and Web Development

Malte Ubl (@cramforce, CTO @Vercel) talks about Front-End web development and clouds, how AI impacts front-end infrastructure, and impacts to the business.

SHOW: 819

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SHOW NOTES:

• Vercel (homepage)
• Elevate your frontend with AI
• V0.dev

Topic 1 - Our topic for today is front-end development and front-end clouds, and we’ll also explore AI-generated front ends. Our guest is Malte Ubl, CTO at Vercel. Malte, welcome to the show. Give everyone a quick background on your time at Vercel and Google Search.

Topic 2 - Let’s start at the start. We hear all the time about front-end developers and back-end developers. What is your definition of a front-end and, more specifically, a front-end cloud?

Topic 3 - What are the most common use cases you see today? What problem are you solving when you talk to organizations?

Topic 4 - How much of a front-end is typically integrated with 3rd party services, and how much is build your own?

Topic 5 - Where does AI fit into this from a developer's perspective? Are we to the point where we can develop a front-end from a prompt?

Topic 6 - Let’s talk about the business side of this. Do companies typically have a “front-end problem”? If so, what does it look like, and how do they know?

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Making Front-End Development Simpler

Guillermo Rauch (@rauchg, CEO at @vercel) talks about simplifying life for front-end developers, the Next.js JavaScript framework, and the balance between great developers, great teams and great collaboration. 

SHOW: 541

CLOUD NEWS OF THE WEEK - http://bit.ly/cloudcast-cnotw

CHECK OUT OUR NEW PODCAST - "CLOUDCAST BASICS"

SHOW SPONSORS:

• CBT Nuggets: Expert IT Training for individuals and teams
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• Spot by NetApp
• More Cloud, Less Cost (Spot by NetApp)

SHOW NOTES:

• Vercel (Homepage)
• Next.js Framework (Homepage)

Topic 1 - Welcome to the show. Tell us a little bit about your background as a developer and entrepreneur. How did you eventually get to be leading Vercel?

Topic 2 - Vercel is a platform that’s designed to make life better for front-end developers. As a developer, how do you get in the head of what other developers want and need? 

Topic 3 - With so many choices of languages, frameworks, clouds, etc., what do you find are the most important things about your platform to focus on? 

Topic 4 - Is the goal to create great developers, or great collaborative environments, or do you primarily focus on the end result (e.g. great websites) and work backwards? 

Topic 5 - Let’s talk about Next.js and why it’s grown in popularity with developers. 

Topic 6 - What are some of the areas that are evolving or exciting for front-end developers over the next couple years?